Our Story


Hello and Welcome! My name is Heidi Goodarzi M.D., F.A.A.D. I am a Harvard-trained physician, and a board-certified dermatologist with a passion for women's dermatology and pediatric dermatology. I have been running a private practice in Orange County, CA since 2011, recently established my skincare company and am now launching the JUVIVE™ brand and podcast. I am a wife, and mom to three beautiful young children.

Just like you, I am a busy woman trying to manage and attend to my various responsibilities and passions. I know that each one of us wants to put our best faces forward, which is where I can help you attain healthy and beautiful skin. As a physician, my approach to skin is like any of our other organs - skin can be healthy or sick. When it is healthy, you need to maintain with a simple and effective skincare regimen. But when skin becomes diseased, you need to seek help from a board-certified dermatologist for a proper diagnosis and treatment. With that in mind this is what I practice and focus on:

MY SKIN CARE LINE: As a dermatologist, but a very busy woman, I only use the most effective skincare ingredients and leave the fluff out – and that’s what I want for my patients and for you! The truth is that there are only a handful of effective active ingredients available over-the-counter. I believe that every woman with healthy skin can, and needs to, use certain active ingredients to protect and enhance her skin. I have separated science from false marketing and created a simple and effective set of skin care products that I, you, and all women can use. All the other girly fluff we all enjoy, we need to buy elsewhere.

VANITY CONSULTS: On a mission to save you from wasting your time and money on skincare that does not work, I have created a virtual program where I help you go through your vanity and separate effective products from others, and help you choose new over-the-counter products that will help you shine!

By now it is clear to you that my day job is to help people attain skin health & beauty- but my personal life journey has been dedicated to the pursuit of success & happiness. I strongly believe that our beauty shines through our happiness and I know that my mission goes beyond dermatology, skincare and medicine. It is with this reflection on my life and goals that I have created the JUVIVE™ brand.

JUVIVE™ roughly translates into MY DEAR BEAUTIFUL LIFE - and that's what I hope to build a community around; living a healthy & beautiful life full of success & happiness. Come join JUVIVE™ whether in person or virtually and let's celebrate shining through our best skin in our dear beautiful life!


Skin Care Products

Luxury skin care products by Elta MD.

EltaMD UV Lotion Broad-Spectrum SPF 30+EltaMD UV Lotion Broad-Spectrum SPF 30+
EltaMD UV Sport Broad-Spectrum SPF 50
EltaMD UV Pure Broad-Spectrum SPF 47EltaMD UV Pure Broad-Spectrum SPF 47
EltaMD UV Daily Broad-Spectrum SPF 40
EltaMD UV Clear Broad-Spectrum SPF 46
Juvive Anti-Inflammatory Face MasksJuvive Anti-Inflammatory Face Masks
EltaMD AM Therapy Facial Moisturizer
Restorative Skin ComplexRestorative Skin Complex
Triple Lipid Restore 2:4:2Triple Lipid Restore 2:4:2
EltaMD PM Therapy Facial Moisturizer

Let's Be Social